Starting from Scratch: Real Chemistry’s Laura Loeffler on Building Strategy, Systems, and Confidence

Laura Loeffler is an accomplished treasury and finance leader with extensive experience across biopharma, media, and banking in both public and PE-owned environments. Starting her career in commercial banking, she transitioned to corporate treasury at Celgene, where she spent nearly a decade leading major initiatives like TMS implementation and a $4.6B repatriation that enabled over $10B in acquisitions. She played a key role in Celgene’s acquisition by BMS, including divestiture and post-merger integration. Now at Real Chemistry, Laura built the treasury function from the ground up, leading TMS implementation, redesigning banking infrastructure, and boosting interest income to $1M annually. She holds an MBA from Hofstra and is a Certified Treasury Professional.

Rida leads the Marketing team at Trovata, driving demand and brand awareness in the US. Previously at Rybbon (acquired by Blackhawk Network) and Geospark Analytics (now Seerist), she has focused her career on delivering data-driven results at high-growth start-ups. Rida holds a B.S. in Economics and a B.A. in International Relations from Virginia Commonwealth University. Currently residing in Washington, DC, she enjoys experimenting with new recipes and walking her dog through the nation's capital.